Hostpoint accelerates on file transfer with File Express, between sovereignty and security

In a digital landscape where data exchanges are exploding, file transfer is establishing itself as a strategic service, well beyond its utilitarian function. It is in this context that Swiss hosting provider Hostpoint unveils File Express, a new platform designed to simplify the sending of large files while strengthening guarantees around security and sovereignty.

An initiative that illustrates the evolution of a rapidly maturing market, where the expectations of users – individuals and businesses alike – are being rapidly redefined.

01A response to a now-universal use case

Long confined to occasional use, file transfer is now at the heart of everyday digital flows: project deliveries, exchanges of confidential documents, sharing of heavy multimedia content. Yet traditional solutions – email attachments or general-purpose cloud storage – quickly show their limits as volumes increase.

It is precisely on this ground that File Express positions itself. Accessible directly from a browser, the solution allows files to be sent and received without installation, with a simplicity comparable to market standards. Without registration, it is already possible to make transfers of up to 5 GB, while registered users have access to advanced features such as send management or password protection.

02An already well-established Swiss market… but one being reshaped

Hostpoint's arrival is not happening on virgin ground. The Swiss file transfer market is dominated by several well-established players, starting with Infomaniak's SwissTransfer, which allows free transfers of up to 50 GB without creating an account.

In addition, there are solutions offered by Swisscom or international platforms such as WeTransfer, widely adopted for their simplicity. However, these tools are increasingly being challenged on issues that go beyond the user experience: data location, compliance, and control over exchanges.

With File Express, Hostpoint is thus enriching the existing offering by betting on a differentiating value proposition, centred on security and control.

03Security as the central argument

Beyond functionality, it is indeed on the ground of digital trust that competition is now being played out. Hostpoint highlights the complete hosting of data on infrastructure located in Switzerland, an element that has become decisive for many organisations concerned about their regulatory compliance.

The paid plans go further, integrating features such as end-to-end encryption, geoblocking or detailed tracking of transfers.

All of this reflects an upgrade of the service: file transfer is no longer just a matter of volume, but of control over data flows and protection of sensitive data.

04From a technology building block to a strategic product

Unlike some solutions built from scratch, File Express relies on technology from Swiss Cyber Gate, a Hostpoint subsidiary specialised in secure transfer solutions.

This repositioning, turning a technical solution into an accessible and enriched web application, is part of a broader strategy: offering a complete ecosystem of digital services, ranging from hosting to collaboration tools.

In this logic, the launch of File Express appears as a natural step, intended to strengthen the coherence and value of the provider's overall offering.

05A segmentation designed for professional use

File Express's business model also reflects this dual ambition, between accessibility and scaling up. A free version allows immediate hands-on use, while subscriptions progressively introduce greater capabilities: larger transfer volumes, expanded storage space and advanced security features.

The highest-tier plans notably enable transfers of up to 500 GB and storage capacities of several terabytes, accompanied by enhanced encryption.

This structure reflects a clear positioning: capturing both simple use cases and the more demanding needs of businesses.

06Towards a redefinition of transfer tools

The emergence of solutions such as File Express confirms an underlying trend: file transfer is no longer a standalone tool, but an integrated component of companies' digital strategy.

As requirements around confidentiality, compliance and data governance intensify, selection criteria are evolving too. Ease of use, once dominant, is no longer enough; it must now be accompanied by solid guarantees on data security and location.

In this context, Swiss players with local infrastructure appear well positioned to gain an edge.

07A dynamic driven by digital sovereignty

With File Express, Hostpoint is not simply adding a feature to its catalogue: it is part of a broader movement in which data sovereignty is becoming a central commercial argument.

For Swiss companies, and SMEs in particular, this evolution marks a turning point. Choosing a transfer tool is no longer just a technical question; it becomes a strategic issue, at the crossroads of cybersecurity, compliance and operational performance.

In this race for trust, local solutions could well gain a head start.